![]() ![]() ![]() When it comes to Instagram Guides, there are almost no Instagram analytics available right now.Īs Instagram Guides are a curation of existing posts, products, and locations - views are counted in the metrics for the original content, but not available for Guides specifically. Looking to level-up your Instagram Live strategy? Check out our Ultimate Guide to Instagram Live here. Users can see the number of Accounts Reached, Peak Concurrent Viewers, Comments, and Shares. To see how an individual post is performing, tap “View Insights” to see extra shopping-specific metrics in addition to all the others. If you’re tagging products in your posts with Instagram Shopping, it’s a good idea to keep a close eye on which ones are driving the most value for your business.įor an overview of how your shoppable posts are performing, head to the Insights tab, scroll down to “Content You Shared,” and tap the arrow alongside your recent posts or stories.įrom here, you should be able to sort your posts and stories by a few product-specific metrics, which will vary depending on whether your account has Instagram Checkout enabled or not. To delve into the insights for an individual video, tap the three dots at the bottom of a published video and select “View Insights.” Part #6: Instagram Shopping Analytics The more engaged your audience is, the more likely you are to carry favor with the Instagram algorithm. To access this data, scroll down to “Content You Shared” and tap the arrow alongside the Video tab.įrom here, you’ll be able to filter and rank your videos based on several performance metrics:īy assessing which videos kept your viewers hooked and engaged, you’ll get a good idea of what content you should continue to create. Just like with Instagram feed posts, you can view the performance of up to 2 years’ worth of video through Instagram’s Insights tab. NOTE: Views of Reels shared to Instagram Stories are included in the overall view count. Unlike Instagram’s native analytics, you can see the median number of likes, comments, impressions, saves, and reach per each individual hashtag you’ve used over the last 3 months. TIP: Get extra hashtag analytics with Later’s Detailed Hashtag Performance feature. ![]() If you notice a lot of impressions in the “from hashtags” metric, this means you’re onto a winning formula with your hashtag strategy. For high performing posts, take note of where your impressions came from, the time and day of posting, and whether there’s any thematic content trends worth noting. Impressions show how well your post is performing with the Instagram algorithm. Website clicks are a strong indicator that your followers were inspired to learn more about your product or service. Saves often show what content resonates deeply with your audience, provides inspiration, or has lasting value. Likes, comments, and sends metrics are a great way to learn what posts encourage engagement from your community. Once you’ve clarified your goals, you’ll be able to get so much more from your Instagram Analytics - as you’ll have clear objectives to monitor in your social media reporting.ĭiscover how to use Later's Instagram Analytics tools to fuel your growth in this quick video tutorial:Įach metric provides valuable insight for your account. However, finding the right metrics to track, as well as knowing how to interpret them, can be easier said than done.Įvery brand or business has its own unique goals (from growing a follower count to increasing clicks and conversions) which means that the most important metrics differ on a case-by-case basis. This level of insight is hugely important for creating a content strategy that drives results for your brand or business - without it, you’re essentially working in the dark. Instagram analytics are the best way to understand who your audience is, when they’re most active, and what type of content they engage with the most. In our Ultimate Guide to Instagram Analytics, we’ll walk through what each metric means, and how you can use this knowledge to build a winning content strategy. Instagram analytics can help you target the right audience, improve your content strategy, and reach new audiences.īut learning all of the different Instagram metrics and terms, and how to use this data for growth, is no mean feat. If you want to grow your Instagram account, taking a look at your Instagram analytics (also known as "Insights") is a great place to start. ![]()
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